carpe
Carpe is all-inclusive motoring. It is committed to developing exciting new motoring concepts built around simplicity and flexibility to remove all the hassle from car ownership.
WHAT IS CARPE
Carpe is a post-car-ownership model that enables our users to swap vehicles, a year depending on a subscription plan. Users can have/seize an ideal car conveniently that suits their best interest for the time being. Through Carpe platform, users arrange next cars and set of services that are closely related to their everyday life and desire just like buying add-on services for mobile contracts. Carpe takes care of all hassles except for fuel, from maintenance, insurance, and road tax, roadside assistance, valet-parking to hiring seasonal gears, e.g., ski, bicycle rack. Carpe supports users so they can fully enjoy driving their vehicles – the most beautiful aspiration of cars. Carpe copes with a shift in concept or ownership and to maximise the exclusive experience of driving.
“Traditional car ownership does not satisfy the diverse needs and aspirations of customers who are always in motion, have a busy life that requires countless decisions every second.”
TRANSFORMATION ON CONCEPT OF OWNERSHIP
For decades, an automotive industry has kept a highly structured and conservative ecosystem. Many manufacturers run their business by fortifying their boundaries while only some outsiders were able to collaborate. However, digital technologies have brought significant change to the industry. Customers have started to express their needs more actively while seeking better service and product through diverse channels.
Parallel to an emergence of new technologies and needs, many start-up and enterprises have launched a range of products and services. The boundaries of industry ecosystems have blurred and overlapped. The trend significantly affects many major industries, including an automotive industry, as well as a traditional concept of car ownership. Many rising enterprises provide alternative modes of transportation, e.g., car-sharing, ride-sharing, while offering a better experience, or/and affordability. It makes people questioning about needs and desire of owning a vehicle that solely belongs to an individual.
PREMIUM SHARING AND PARTIAL-OWNERSHIP
The trend of sharing assets has a significant influence on the automotive industry. Not only start-ups and new enterprises, e.g., Zipcar, Uber, Lyft, but also some number of car manufacturers have joined the car-sharing market. We researched key players for services, service features, regions, car types, and subscription plans to understand the business and find opportunity areas.
Moreover, we would want to understand premium sharing models and peoples, such as sharing a private jet, classic cars, yachts, and luxury condominiums. Most of the products utilise valuable resources which are not in-fully-use. It opens up an accessibility by using resources efficiently. We understood a landscape of the market and how people get engaged, and use products as well as pain points. Key feature that makes people not to think that they ‘share an asset’ is providing a tailored service with in-person interactions.
CAPRE PLATFORM
At Carpe platform, users can browse an ideal car for him/her by tuning a monthly budget, with/out deposit with some personal preferences, e.g., driving style, car-type. Carpe match-makes the best cars and products to users and provides deals and contract details with clear visual language. Users customise lifestyle-related Add-on Services, e.g., car-washing at home, valet parking, Jaguar Land Rover Heritage Driving. S/he can subscribe or unsubscribe add-on services during the contract. Carpe platform aims to provide any information that a user might want to know in an understandable way. It provides a full history of the deals, popular deals, some suggestions as well as making arranging cars and services easy.
BROWSE & DEAL CONFIGURATION
ENJOY YOUR MOMENTS WITH CARPE
UNDERSTAND LIFE CYCLE & MOBILITY
Weekday Scale
People show different patterns of using cars on weekdays and weekend. Many use the vehicles for commuting or giving a ride to school for a child on weekdays and people show a tendency to have an energy-efficient car on daily errands.
Weekend Scale
On the other hand, when it comes to weekends, people drive far than usual and prefer a spacious vehicle for bulk-shopping or more exciting car, e.g., off-road SUV, convertible, for leisure.
ACCELERATION ON VELOCITY
Carpe covers a whole cycle of the car-related-services and experiences, from browsing to using, and returning it. Users have choices to experience several cars, one by one depending on service subscription plans. The velocity of a cycle of buying and owning a car would be accelerated and parallel to its accelerated pace, the service needs to provide a seamless experience, integrating all interactions and communications, to users to meet unconventional and high-end needs.
SERVICE BLUEPRINT
SERVICE WORKFLOW
Carpe match-makes certified-by-JLR vehicles to its members. It offers various cars and services with unconventional partners. As the Carpe utilises its assets efficiently by match-making to minimise idle cars at inventory. It acquires a better affordability and accessibility while providing a distinctive, user-centred service.
BEHIND THE SCENE
CURRENT USER JOURNEY
